Shopping across so many categories available on Amazon can be overwhelming for online buyers. In other words, shoppers are going to need as much help as possible, providing brands, merchants and retailers an opportunity to get into the consideration set early on. Customers are doing more research before purchasing. And brand loyalty? It’s a thing of the past. Let’s shine a light on who shoppers are, how they shop, and the best ways to reach. Explore our collection of data and insights from recent Google research to learn more.
1. Google/Ipsos, U.S., Holiday Shopping study, Online survey, n=367 online American millennial dads who shopped in the past two days, Nov.–Dec. 2017.
2. Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.
3. Google/Ipsos, U.S., Holiday Study, Holiday Shopping Occasions n=4099, Nov. 2017–Jan. 2018.